Transformation of NATO public diplomacy

Natalia Yakovenko, рrofessor, Institute of International Relations, Taras Shevchenko National University of Kyiv

Galyna Piskorska, Senior Researcher, Institute of International Relations,Taras Shevchenko National University of Kyiv

Abstract

 The article deals with key principles and practical assignments in the field ofNATO public diplomacy, evolution of NATO public diplomacy during a period from the end of cold war to contemporary time, determinationof factors, exerting influence on aims, tasks and priorities of strategic communicative efforts of the Alliance in the modern world, analysis of adaptation of basic principles of public diplomacy to the realities of globalization.The writers stress that the policy of public diplomacy conducted by the North Atlantic Alliance is a very effective political instrument.In the post-bipolar period, there was a profound transformation of the architecture of NATO public diplomacy bodies.Particular attention was paid to deepening the work of public diplomacy in the post-Soviet space.It is mentioned in the article that on the territory of former Soviet republics a wide network of NATO public diplomacy structures has been deployed – NATO information offices, communications missions. The most widely structures of NATO public diplomacyare represented in Ukraine. One of the most vivid examples ofeffectiveness of these structures is the activities of NATO Information and Documentation Centerwhich has been successfully working to improve understanding and awareness about NATO’s among Ukrainian citizens for over twenty years. Analysis of the evolution of NATO’s public diplomacy in the post-bipolar period demonstrates the high potential of adapting its functions, goals and objectives to the current strategic guidance of the North Atlantic Alliance.

Key words: NATO’s Public Diplomacy; threats and challenges; NATO Information and Documentation Center.

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DOI http://doi.org/10.17721/2521-1706.2018.05.197-206